Curlcraft™ Business Building eCourse for Hairstylists

The Ultimate Blueprint of Business Building Practices needed to grow your clientele and business as a stylist


Imagine yourself as a referral machine and having clients talking about you~


  Cutting and guest experience are both important components to growing a curly hair clientele, but the right business building practices will help get you there faster. In addition to our foolproof “Ultimate Guest Experience”, we’ve also curated this step by step Business Building Course to help you excel and surpass the competition in your area, and many of these things can be automated! As your dedicated curly hair education source, Curlcraft™ is thrilled to share the essence of our business practices with you, to help transform both your guest experience and business growth. Once your business practices are on autopilot, you can focus on cutting and pleasing your clients, while the new guests just keep rolling in. Are you ready to elevate your craft, enhance your guest experience, and build a flourishing business that revolves around happy, satisfied clients? The journey begins now with the Curlcraft™ Business Building eCourse. 

We can't wait for you to dive in!

Course Pricing

Most popular

Business Building eCourse for Hairstylists

$97 USD

  • Business practices to help you grow to 100K

    • Tools to grow your clientele + income
    • Templates + Forms
    • Proven referral program
    • Getting amazing reviews + becoming a referral machine
    • Business Building resources
    • Branding + logo
    • Website design
    • Portfolio
    • Online booking
    • Yelp + Google business pages
    • Professional email + phone number
    • Social media, hashtags + SEO
    • Hiring help
    • and more!
Buy Now

Business building 2 payment plan

2 payments of

$53 USD

per month

  • 2 payment plan

    • Tools to grow your clientele + income
    • Templates + Forms
    • Proven referral program
    • Getting amazing reviews + becoming a referral machine
    • Business Building resources
    • Branding + logo
    • Website design
    • Portfolio
    • Online booking
    • Yelp + Google business pages
    • Professional email + phone number
    • Social media, hashtags + SEO
    • Hiring help
    • and more!
Buy Now

Business building 3 payment plan

3 payments of

$35 USD

per month

  • 3 monthly installments

    • Tools to grow your clientele + income
    • Templates + Forms
    • Proven referral program
    • Getting amazing reviews + becoming a referral machine
    • Business Building resources
    • Branding + logo
    • Website design
    • Portfolio
    • Online booking
    • Yelp + Google business pages
    • Professional email + phone number
    • Social media, hashtags + SEO
    • Hiring help
    • and more!
Buy Now

What stylists are saying about Curlcraft education~

Amelia W~
student at Aveda Institute

"I finally got started on your Curlcraft course... and holy cow! It is wonderful. School has had me feeling locked in a box creatively, and it has been so validating and freeing to watch you do your thing and know that I can get creative and unique with my guests once outside of school. I’m only about half way through the course and I had to pause to let you know how much I am loving it!"
  

Nicole C~  stylist
"This course gave me the skills and confidence to go for it, and I feel proud." 

Andrea~
owner + stylist

"I can't wait to get sculpting. I feel like an artist again."

Dina W~ stylist

"Very clear and concise. Game changer!"
  

Pamela L~ stylist
"Thanks so much for the course as I’ve a lot more confidence already." 

Diane S~ stylist

"Learning lots! Making soo much sense!"

Noah C~ stylist 

"I've taken many courses, both in-person and online and none of them hold a candle to what I've learned from Jo and Curlcraft."
  

Diane ~ stylist

"I have clients that I've been doing for almost that long saying" that's the best cut you have ever given me!"

Nicole~ stylist
"Post course: Jo continues to praise, encourage, and educate her students. A support system is there when you need it. Clearly, I recommend Curlcraft education!" 

Course Summary

Curlcraft™ is the Ultimate Curly Hair Coaching and Educational Course for hairdressers.

Are you wanting to take your career to the next level and grow your clientele? Are you intimidated or overwhelmed when you see a curly head? Are you ever bored with haircutting and wish you could be more creative with it?  

CURLCRAFT™ is not a haircut. It is a unique method of visual and intuitive cutting, working with the hairs natural movement to create a customized haircut for every one of your guests. This cutting method focuses on a personalized approach that promotes movement and addresses weight management, whether building or collapsing volume that is done in a creative way, and can be applied to every curly and wavy head! Learn a new creative approach that will boost your confidence, eliminate any fears you may have, and grow your clientele. We cover EVERYTHING you need to know to become a curly hair MASTER in this course! You will have one year’s access to the self-paced modules which include: fundamentals, shapes (cut and face), consultation, cutting method, products, shampooing, conditioning, rinsing, product application, diffusing, finishing, sleeping, next day refresh, advanced cutting and problematic areas and bleaching. You will also receive a Certificate of Completion and listing in the stylist locator. We will also discuss the importance of educating your guests every step of the way as well. This course is for professionals and beauty school students. A cosmetology license number or proof of schooling is required in order to enroll. There's no other course out there like it!

CURLY HAIR COACHING BLUEPRINT
What the modules will be covering ~

• Over 6 1/2 hours of video education
• Eliminating your fears
• Building confidence and expanding your intuition
• Fundamentals of curls
• Consultations
• Unique + creative modern approach to visually cutting curly hair
• Training you on what to look for  
• Sectioning
• Learn to build or collapse volume
• Splitting hairs
• Final details
• The right product choices
• Styling advice  
• Advanced cutting + problem solving
• How to approach different scenarios
• Sleeping + next day refresh
• CERTIFICATE OF COMPLETION  
• Stylist locator listing
• 1 year access

BONUSES:  
• Curlcraft™ 40 page PDF course handbook for download
• Curlcrafting at home© eBook discount code to share with your clients
• 20% discount on all Pivot point mannequins!  
• Bleaching + lightening
• Bangs, cowlicks + whorls
• Ergonomics
• Toxic ingredients to avoid

Are you ready to grow your business?

You can read more at CurlcraftEducation.com    


Jo DeSerio Jones

I'm a holistic hair sculptor and Curly Hair Coach located in Portland Oregon. I specialize in effortless organic lived in looks, working with curly and wavy hairs natural movement. I'm a craft hairdresser with a focus on details. My Curlcraft method came about after years of struggles with my own hair and many disappointing haircuts. One day I began cutting intuitively after taking into consideration my hairs natural movement and I haven't stopped. Freehand sculpting along a person’s own curl pattern gives everyone their own unique look and a cut truly suited for them that will be easy to manage and look good, even the next day! This has all led me to my trademarked Curlcraft™ hair cutting method. The feedback from clients has been so amazing that I decided I needed to share this information with my fellow stylists. 

I built a solid clientele there in less than 2 years using the trademarked Curlcraft cutting method along with the Ultimate Guest Experience. Curlcraft Education was created to help others overcome their struggles with curly hair. The concept is to help others who struggle by educating their hairdressers.

What makes me an expert, you ask? My first hand knowledge living with curly hair, years of problem solving, and many happy guests through out the years. 

HERE's what my clients are saying about their Curlcraft™ experiences!

In these sessions, I will be coaching you and building your confidence in working with textures, helping you overcome your fears, or elevating your existing skills so you can grow your curly hair clientele. I'll teach you what to look for, explain the how's and whys, and the best approach to take for different situations. I will also be using real life scenarios to address different problems and issues, and give you tons of styling and finishing tips. I will teach you everything you need to know to get raving reviews like this!

I believe this course covers everything you need to know to build your confidence and take any fear out of dealing with curly hair so you can TRULY DELIVER to all of your curly, wavy, kinky or barely a bend clients every time. If your goal is to put some creative spark back into haircutting, then you're in the right place! You'll receive online access to video education and a PDF handbook so you can work at your own pace and go back and watch again if needed. In the Complete Curly Hair Course for Hairdressers, you will have access to a private Facebook group to ask questions and help each other grow. You will also receive a discount code for the Curlcrafting @Home eCourse to share with your clients. Because, what good is a great haircut if they don't know what to do with it after leaving the salon? Knowledge is powerful, but it's also very rewarding. To truly understand the struggles of curly hair people and also have the know how to guide them through these struggles is HUGE, and I'm going to give you everything you need to get there and become a master!

In this course, I will be coaching you and building your confidence in working with textures, helping you overcome your fears, or elevating your existing skills so you can grow your curly hair clientele. I'll teach you what to look for, explain the how's and whys, and the best approach to take for different situations. I will also be using real life scenarios to address different problems and issues, and give you tons of styling and finishing tips. I will teach you everything you need to know to get raving reviews like this!

I've worked with curly and wavy hair textures for over 30 years, which has led me down the path of teaching. Realizing that every day I am teaching clients EVERY step of dealing with their curls and waves in the salon, so why not teach others as well? That is how the Curlcrafting @Home eCourse + eBook came about. I'll walk you through washing, rinsing, build volume or collapse volume, product application, diffusing, styling tips, curls vs waves, airy vs defined, brushing, finishing, sleeping and next day refresh!


Course Curriculum

Reviews

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